Most attempts at corporate change fail - but that hasn’t stopped companies pursuing the holy grail of sustainable transformation.
The old model of ‘unfreeze-move-refreeze’ doesn’t really cut it anymore - if it ever did. Recent cases show that companies can’t make change stick by mimicking the generalisations of the latest guru and imposing a concept of change at odds with the company’s values - especially if it overturns at a stroke time-honoured processes and systems. This report brings sanity to the change process; it
 

• explores the differences between ‘sticky’ and ‘non-sticky’ change
• presents change trends in increasingly complex organisations
• takes managers through the changes that have succeeded - and failed - and reveals why

More than a discussion on the ‘all change’ agenda, this report serves as a practical guide to managing sustainable change throughout organisations, offering both a greater understanding of how to align change with fundamental values, and an insight into how to win employee buy-in.
 

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• Why Change
  Doesn’t Stick
• Change Myths
• Sticky Change
• Change Leaders
• Change Managers
• Managing Resistance
• Cultural
  Transformation
• Communicating
  Change
• The Management
  Test
• References &
  Further Reading